As a rule, the one who has the best information achieves the greatest success. Loymax BI is a tool that allows you to obtain objective information about the business situation expeditiously. To make informed decisions, it is necessary to transform the work with data in the company and get the most insightful analysis of customer activity, sales and marketing effectiveness. You will always stay informed, notice trends in time and make modifications in the marketing strategy. Loymax BI has more than 40 pre-configured analytical reports and the possibility to produce individual reports. Own methods have been developed and various types of classic client segmentation have been implemented: BCG, RFM analysis, binary segmentation, price sensitivity segmentation, ABCXYZ analysis and predictive analytics of customer behavior.